Guardian launches new iPhone app

It's finally here. The new Guardian iPhone app announced in early November dropped into the iPhone App Store this morning. Behind the subscribe button – £2.99 for six months or £3.99 for a year – is a wealth of new features, including article comments, video, live sports scores and live blogs. Go on – treat yourself. So why bring out a new subscription-based iPhone app? Jonathon Moore, the Guardian's product manager, explains : "The App Store has come a long way over the past 12 months and now forms a major part of the way we deliver content to our mobile audience, whose expectations are, rightly, rising. We can't stand still. "With the new app we'll be launching more frequent updates, offering a broader range of content and bringing you a better experience. This means ensuring we can meet the associated development costs. "The best way to provide this in the longer term, we believe, is to move to a subscription model – and at £2.99 for six months and £3.99 for 12 months, we believe the new app represents excellent value for money." The original Guardian app, which celebrated its first birthday last month, will continue to work as normal for the meantime – though the party can't go on forever. It will be turned off in about six months' time. And an Android app? It's on its way. As is the long-awaited iPad app, which is currently being primped and preened for your delectation. So what do you think of the latest release? Comments more than welcome – and you'll now be able to read them on your phone.