Good Housekeeping goes 'up north'

Good Housekeeping , the magazine with the slogan "all about you", has published an edition all about the women of Manchester and Merseyside. Well, up to a point... This week will see the publication of Good Housekeeping's first regional edition in Britain, with a 16-page section targeted at the north-west counties of Lancashire, Chesire and also north Wales. Some 70,000 copies of the December issue will include the section, which will feature "real-life stories from successful north-western female businesswomen" plus a column by Liverpool journalist Susan Lee . It also showcases the region's restaurants, food and local produce along with an events guide. Liz Kershaw , the magazine's publishing director, explains the initiative by saying that "the UK has a strong regional culture that should be catered for". Pending the results of the north west experiment, it may do the same in other regions. Lindsay Nicholson , the magazine's editorial director, says the north west was chosen because "it has such a strong identity and is so rich with culture." Good Housekeeping, published by the National Magazine Company (ultimate owner in the US: the Hearst Corporation ), sells about 420,000 copies a month in Britain. Source: Nat Mags' press release