Washington Post to run front page ads

It may be no big deal here in Britain - but the fact that the Washington Post is to carry front page adverts is news in the United States. Starting from Sunday, the Post will run a display ad on the bottom of page one. As Wendy Evans , the Post's vice president of advertising, points out: "It's not new in the industry, but new to us." The Post follows similar initiatives at the Wall Street Journal, Los Angeles Times, and the New York Times . All US papers are facing up to the reality of falling revenues and plunging profits. Source: Yahoo! News / HuffPo