Roman Coppola's iPad app ad is brilliant. So when's his next feature?

Roman Coppola has not yet followed up his debut feature, CQ , a 2001 film about filmmaking rather in the vein of Fellini's 8 1/2 or Truffaut's Day For Night . Anyone watching his bravura new ad, shot to publicise the new iPad app for the New Yorker magazine , might be left thinking that's rather a pity. Featuring Jason Schwartzman (Coppola's cousin) in full-on slacker-deity mode, it's an effortlessly fluid, brilliantly assured piece of work, brimming with goofy hipster-beatnik brio. Of course, the last thing it makes you want to do is download the app, but perhaps that's beside the point. On this evidence, we'd happily watch a Roman Coppola advert extolling the virtues of Cillit Bang cleaning products .