Damien Hirst: Olympic ambassador?

As the world descends on London for the 2012 Olympics, the formaldehyde animals, diamond skulls and spin paintings of Damien Hirst will demonstrate to the visiting masses the prowess of contemporary British culture. Tate Modern has announced that Hirst's first major retrospective will coincide with the sporting event. But is Hirst, regularly criticised for being overexposed , really the best ambassador for British creativity? If it were up to you, who would represent the best of British to Olympic visitors?