Loaded: covers from the classic years

The cover of Loaded's first issue, May 1994, which sold 59,400 copies. Editor James Brown wrote: 'What fresh lunacy is this? Loaded is a new magazine dedicated to life, liberty and the pursuit of sex, drink, football and less serious matters. Loaded is music, film, relationships, humour, travel, sport, hard news and popular culture. Loaded is clubbing, drinking, eating, playing and eating. Loaded is for the man who believes he can do anything, if only he wasn't hungover' Photograph: Public Domain Loaded, September 1994. Football was always an important element of the Loaded formula Photograph: Public Domain Loaded, December 1994. The magazine broke the 100,000 sales barrier with its next issue Photograph: Public Domain Loaded, August 1995 Photograph: Public Domain Loaded, June 1995 Photograph: Public Domain Loaded, September 1995 Photograph: Public Domain Loaded, October 1995 Photograph: Public Domain Loaded, February 1996 Photograph: Public Domain Loaded, April 1996 Photograph: Public Domain Loaded, January 1997. The magazine brings together two 1990s icons - Irvine Welsh and Noel Gallagher Photograph: Public Domain Loaded, June 1997 Photograph: Public Domain Loaded, October 1997. As with the launch issue, the pose with the cigarette is a nod to Brian Duffy's iconic 1960s portrait of Michael Caine Photograph: Public domain Loaded, January 2000 Photograph: Public Domain Loaded's relaunch in May 2005 featured Lucy Pinder and Michelle Marsh - part of an attempt to take on weekly lads' mag rivals Nuts and Zoo Photograph: Public Domain Loaded, June 2005. The cover highlights a price cut from £3.20 to £2.50, and lads' mag favourite Abi Titmuss features prominently Photograph: Public Domain Loaded, September 2007 Photograph: Public Domain Photograph: Action images Loaded, September 2010 Photograph: Public Domain