Insurance ad crashes onto iPhone

When it was suggested that the iPhone could breathe new life into old media, Monkey didn't know they would take it quite so literally. Insurance giant Axa came up with a cunning wheeze for a print ad that requires readers to put their iPhone in the middle of it. Hey presto, a nonsensical image of a load of cars piled up on top of each other and a giant crack in the middle of the road suddenly comes to life – it's only a bleedin' ... Well, we'll let you find out for yourself . Imagine filling out the insurance claim for that one. Clever girl .