Italy's paid-for papers attract readers

Italy's most popular daily paper is La Gazzetta dello Sport , with an average of 4,132,000 readers per day, according to the latest readership audit. That represented an increase of 3.4% in the second quarter of 2010 compared to the same quarter a year ago. La Repubblica maintained second position with 3,269,000 readers, an increase of 1.9%. La Stampa enjoyed the largest gain (up 12.7%) among the top four national dailies to record a total of 1,908,000 readers. Il Corriere della Sera was the only loser (down 5.1%) although it maintained its third place with 2,725,000 readers. Free newspapers registered declines. Leggo fell by 9.4% to 1.99m readers followed by City with 1.85m (-8.8%), Metro 1.54m (-12.5%) and E Polis , 1.31m (-9.1%). Sources: SFNblog / Newspaper Innovation