A victory for greed at the Daily Mail

"A victory for greed," bemoaned the Daily Mail 's front page story about Wayne Rooney's new mega-money deal with Manchester United. It was unfortunate – or perhaps entirely intentional by a sub with a sense of humour – that Saturday's splash headline was positioned just beneath a giant blurb for the paper's cunning new marketing wheeze : "Will you find £50 inside this paper? Or a twenty? Or a tenner? Or a fiver? We've put REAL CASH in thousands of copies of today's Daily Mail." A victory for greed indeed. No word on whether the Mail's giveaway was inspired – or linked – to the mystery anonymous mailout of £50 notes to media types earlier this month.