Is viral video of Benton (or should that be Fenton?) the new Downfall of mashups?

Last word – as if – on the unlikely viral video hit featuring a man, chasing a dog, chasing deer around London's Richmond Park which, at the time of writing, has been viewed by almost 700,000 people. The owner of the dog remains a mystery but the lad who filmed it was 13-year-old Jake Goodyear and his dad Ali. Turns out the name of the dog is Fenton rather than Benton – which should clear up one heated debate raging on Twitter . "I was just there with my son Jake and we were filming the deer and all of a sudden a man just loses control of his dog," Goodyear Sr told Absolute Radio's Christian O'Connell breakfast show . "I have been inundated with people from CNN, CBS, Good Morning America, German newspapers emailing … I don't know what to do. I might get Max Clifford on it." The rash of mash-up videos shows no sign of abating – we're getting into Downfall territory . Those spotted by Monkey include In Space No One can hear you Benton – we particularly like the echo that's been added to the audio. There's also disco version , Jurassic Benton , and this Alan "Dan!" Partridge take on events . Older readers may also remember this theme tune . Goodyear denied in the Daily Telegraph that it was a pre-prepared stunt . Some people are so cynical. And the Benton/Fenton thing is going to play havoc with SEO and hashtags.