ABCs: Four popular Sunday papers post increased sales, month on month

There was some cheer in the Sunday popular market in April as four titles – the News of the World, Mail on Sunday, Sunday Express and Daily Star Sunday – managed month-on-month sales rises. The Daily Star Sunday recorded the biggest circulation jump, up 1.86% over March, but was down 2.64% year-on-year, according to the latest Audit Bureau of Circulations figures for April out today. In April the Mail on Sunday was the second biggest monthly riser in the sector, with sales up 1.57% month on month. It was down 4.4% year on year. The Sunday Express was up 0.75% month on month, but was the biggest faller compared to April 2009 at 9.9%. News of the World rose by just a sliver month on month, 0.04%, to record a year-on-year circulation fall of 1.04%. News of the World Headline circulation: 2,905,780 Month-on-month change: +0.04% Year-on-year change: -1.04% UK and Ireland paid-for circulation: 2,860,744 (98.4%) Overseas: 45,036 Mail on Sunday Headline circulation: 1,983,283 Monthly: +1.57% Yearly: -4.4% UK and Ireland paid-for circulation: 1,892,221 (95.4%) Overseas: 91,062 Sunday Mirror Headline circulation: 1,124,080 Monthly: -2.02% Yearly: -7.63% UK and Ireland paid-for circulation: 1,094,660 (97.3%) Overseas: 29,420 Daily Star Sunday Headline circulation: 348,188 Monthly: +1.86% Yearly: -2.64% UK and Ireland paid-for circulation: 336,710 (96.7%) Overseas: 11,478 Sunday Express Headline circulation: 574,323 Monthly: +0.75% Yearly: -9.9% UK and Ireland paid-for circulation: 542,492 (94.4%) Overseas: 31,831 The People Headline circulation: 530,117 Monthly: -0.38% Yearly: -8.31% UK and Ireland paid-for circulation: 512,463 (96.6%) Overseas: 17,654 Headline circulation includes lesser rate sales, subscriptions, bulks – copies sold to airlines, rail companies, hotels and gyms for a nominal fee and given free to the public – and distribution in Ireland and overseas. UK and Ireland paid for circulation excludes bulks and overseas distribution • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication".