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Thursday, October 28, 2010abcsabcedigital mediamedia

ABCes: Independent.co.uk scores biggest monthly rise

Independent.co.uk enjoyed the biggest month-on-month rise in average daily browsers among national newspaper websites in September, while theguardian.com topped 2 million on the same metric for the first time. However, Mail Online remained the UK's most visited newspaper site in September, in both daily average browsers and monthly users, for the ninth month running, according to the latest figures from the Audit Bureau of Circulations Electronic published today. Independent.co.uk increased its daily average browsers by 12.9% from August to 553,593, overtaking Mirror Group Digital. Guardian.co.uk remains the second most popular site and recorded an all-time high of 2,038,493 average daily browsers, up 5% from August and 16.2% year on year. Mail Online had an average of 2,670,371 daily browsers and 46,910,754 users in total last month. The figures were up 4.6% and 3% from August, respectively. Mail Online's daily average browsers are up by 50% year-on-year. Telegraph.co.uk saw a 0.7% dip in daily traffic from August to 1,669,773 daily browsers, with year-on-year figures up 2.7%. Mirror Group Digital's average daily browser figure grew 5.3% to 525,914, up 23% from September 2009. Mail Online Daily average browsers: 2,670,371 Month-on-month change: +4.6% Year-on-year change: +50.6% Monthly browsers: 46,910,754 Monthly change: +3% theguardian.com Daily average browsers: 2,038,493 Month-on-month change: +5% Year-on-year change: +16.2% Monthly browsers: 35,975,755 Monthly change: +2.9% Telegraph.co.uk Daily average browsers: 1,669,773 Month-on-month change: -0.7% Year-on-year change: +2.7% Monthly browsers: 32,007,189 Monthly change: –1% Independent.co.uk Daily average browsers: 553,593 Month-on-month change: +12.9% Year-on-year change: +37% Monthly browsers: 12,029,545 Monthly change: +11.49% Mirror Group Digital Daily average browsers: 525,914 Month-on-month change: +5.3% Year-on-year change: +23% Monthly browsers: 11,277,113 Monthly change: +7% • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication".

Source: The Guardian ↗

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