Australia's Next Top Model: for once, a Murdoch slips up

It has been dubbed an "epic fail" and the biggest screw-up in reality TV history – and left some wondering if it wasn't all just a publicity stunt . On Tuesday night Australia's Next Top Model host Sarah Murdoch, the wife of Rupert Murdoch's eldest son Lachlan, announced the wrong winner in the live final. D'oh! D'oh! D'oh! The runner-up, Kelsey Martinovich, was even allowed to make an emotional winner's speech before the error was corrected by Murdoch and Amanda Ware was announced as the real winner. A clearly horrified Murdoch claimed the information was "read to me wrong" through her earpiece and offered an apology: "Oh my God, I don't know what to say right now. I'm feeling a bit sick about this. I'm so sorry about this, oh my God. I don't know what to say. This is a complete accident, I'm so sorry. It's Amanda... it was read to me wrong. This is what happens when you have live TV folks, I'm so sorry, this is insane." The show – which is aired on Fox8, Australia's equivalent of Sky1 – offered Martinovich $20,000 (£12,000) and a trip to New York by way of apology. If only Sarah Murdoch had been hired to read out the Labour leadership results, eh David?