Aussie papers to report daily sales

Newspaper publishers in Australia have agreed to demands by advertisers that they should report daily sales data. Members of the industry's trade body, The Newspaper Works, have informed the Audit Bureau of Circulations that they will make the reports from 1 July. They include all the major publishers - Rupert Murdoch's News Limited, Fairfax Media, APN News & Media and West Australian Newspapers. It means that there will be full disclosure of circulation figures for each daily weekday issue. The figures for Saturdays and Sundays are already reported. Sources: The Australian / AdNews