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Thursday, January 27, 2011sky sportsadvertisingtelevisionmedia

Ad rules Sky Sports' Andy Gray and Richard Keys offside

Think women don't understand the offside rule? No, of course you don't. I mean, plenty of people don't get it, it's just nothing to do with their sex. It might be that, well, anyway ... let's not smash into that particular bed of nettles. Here's a load of women who know EXACTLY what the offside rule is all about. It's a short film made by the good people (men and women) of ad agency McCann London for the Kick It Out campaign prompted by those unfortunate comments made by Andy Gray and Richard Keys , formerly of Sky Sports . The message: zero tolerance to all forms of discrimination. Apart from goalhangers, obviously.

Source: The Guardian ↗

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