Break out the glasses - The Sun to publish in 3D

The Sun is to publish a 3D issue with 3D colour ads and editorial - including, naturally, its Page 3 girl - on 5 June. That's the week before the start of this year's World Cup. Sun readers will receive a pair of 3D glasses with the one-off issue so that they can enjoy the special content, which will also include a World Cup fixtures wall chart. Media Week reports that it understands advertisers will have to pay a significant premium if they want to place colour ads in 3D. News International will promote the issue with a TV campaign running in May and, in the expectation of vast interest, it will increase its print run by hundreds of thousands of copies. Source: Media Week